If you have a question for the Communications office, email hecommunications@cornell.edu or reach us individually using the contact information below.

Resources

The resources provided here are to assist Human Ecology faculty and staff in creating and maintaining a consistent visual articulation of the College across different communication channels, media and strategies. CHE branding consistency marks our collective strength as a College while preserving and showcasing the unique work of our departments and units.

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Lockups
Color Palette
Fonts
Stationery
Business Cards
Powerpoint Template
Zoom Backgrounds
Email signature

Lockups and Wordmarks

Official Cornell Human Ecology (CHE) lockups and wordmarks are currently available to members of the Cornell community to download for electronic use.  Print files are available on request. Please contact us at hecommunications@cornell.edu to request print files.

Visit Cornell University Brand Center for guidelines relating to use of the university seal. This is also the best place to refer to all related policies that apply to the use of branding elements that represent the university, and its colleges, schools and units.

CHE Lockup

CHE lockup with Cornell seal in red and the text "Cornell Human Ecology" in black

The Cornell Human Ecology lockup (wordmark + Cornell seal) is available in 1-, 2-, and 3-line versions and may be used in white or black text only. The red seal is only available with the black text version.

All versions are available to download: lockups for electronic use. 
For print use, please contact hecommunications@cornell.edu.

CHE Wordmark

the CHE wordmark, reading "Cornell Human Ecology"

The CHE wordmark should be used when the Cornell seal appears elsewhere in the design or is not necessary to include. The Cornell seal should only appear once on any given item or page of a design. The logo is available in black and white only. 

All versions are available to download: wordmarks for electronic use.
For print use, please contact hecommunications@cornell.edu.

Department Wordmarks

Image showing the departmental wordmarks for Human Centered Design, Nutritional Sciences, and Psychology

The departmental wordmarks should not be paired closely with the Cornell seal. Only colleges and the university can use a lockup which includes the seal. The Cornell seal can be placed elsewhere in the design, distanced from the departmental wordmark. The Cornell seal should only appear once on any given item or page of a design.

Download the Human Centered Design wordmark for electronic use only.
Download the Nutritional Sciences wordmark (CHE version) for electronic use only.
Download the Psychology wordmark (CHE version) for electronic use only.

For print use, please contact hecommunications@cornell.edu.

Color Palette

  blocks of color including red, black, yellow, and shades of purple  

 

The Cornell Human Ecology color system is anchored in the University's red, white and black as a proud signal of the connection to Cornell University.

Building on that foundation is a set of accent colors that provide opportunities to distinguish ourselves at Cornell and beyond.

Color palette details

Color numbers and use proportions

Cornell's primary brand color is red. Along with the seal, it is an immediate signal that any communication is from the University.

In addition to Cornell red, there are a number of other colors available for use. See below for percentages to guide your decisions about how much of each color to use in any given project. While not an exact equation, the percentages should be referenced when working on design.

Different platforms allow for different applications of red - for example, a website vs. a shirt - so we follow the "first and only" rule when applying Cornell red.

  • In platforms like websites or brochures that allow for multiple colors, Cornell red should be the first color people see.
  • For media that are limited in color, Cornell red should be the only color people see.
  • If there's only one color on a neutral, it will speak louder and be obvious.

 

block of red

20% Cornell Red

HEX #B31B1B
RGB 179, 27, 27
CMYK 0, 100, 79, 20
PANTONE 187
block of white

55% White

HEX #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
PANTONE  -
block of black

15% Almost Black

HEX #222222
RGB 34, 34, 34
CMYK 0, 0, 0, 87
PANTONE BLACK
block of purple and red gradient pattern

7% Gradient

CHE gradient patterns are 
available on request from 
hecommunications@cornell.edu
block of yellow

3% Bright Yellow

HEX #F5F060
RGB 245, 240, 96
CMYK 7, 0, 78, 0
PANTONE 101
block of orangey red

3% Bright Red

HEX #FA5E53
RGB 250, 94, 82
CMYK 0, 79, 69, 0
PANTONE 178
block of lilac purple

3% Light Purple

HEX #EFC2FF
RGB 239, 194, 255
CMYK 8, 26, 0, 0
PANTONE 531
block of bright purple

3% Bright Purple

HEX #6400A4
RGB 100, 0, 164
CMYK 76, 100, 0, 0
PANTONE 266
block of deep purple

3% Deep Purple

HEX #1C114E
RGB 28, 17, 78
CMYK 100, 100, 30, 40
PANTONE 274

 

Fonts

Primary typeface

Hoves is our primary typeface. It's a versatile and distinct geometric sans serif font. A license must be purchased for use of the Hoves font.

A free alternative to Hoves is the Inter typeface. Inter is available to download free of charge from Google fonts.

Secondary typeface

CHE visual identity uses a secondary typeface in italics to create dynamic titles and phrases. This use is restricted to college-level projects and shouldn't be reproduced by other units.

 

Example of how the designed email will look with spaces for name, title phone number, etc.

Email signature template

Use this template to create a CHE-branded email signature. The document contains instructions a template to copy and paste into your email program. Download the email signature (requires Cornell login)

Cornell Brand iNFORMATION

Cornell Brand Center
Cornell Brand Support