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Dr. Claes is a management scholar (Ph.D., INSEAD) who investigates the socio-cultural construction of worth in markets—how different audiences evaluate producers and their outputs. In fashion and luxury, he studies how evaluative schemas, status cues, and design choices are read by critics, buyers, and media, and how those interpretations translate into visibility, placements, price premia, and talent mobility. Extending the same lens to financial markets, he examines how AI intermediaries, social similarity, and the use of