Brand Resources

Lockups and wordmarks

Official Cornell Human Ecology (CHE) lockups and wordmarks are currently available to members of the Cornell community to download for electronic use. Print files are available on request. Please hecommunications [at] cornell.edu (contact us) to request print files.

Visit the Cornell University Brand Center for guidelines for using the university seal and related policies for branding elements that represent the university and its colleges, schools and units.

Human Ecology lockup

The Cornell Human Ecology lockup (wordmark + Cornell seal) is available in 1-, 2-, and 3-line versions, in white or black text only. The red seal is only available with the black text version.

Download lockups for electronic use

For print use, please contact hecommunications [at] cornell.edu.

Human Ecology wordmark

Use the CHE wordmark when the Cornell seal appears elsewhere in the design or is not necessary to include. The Cornell seal should only appear once on any given item or page of a design. The wordmark is available in black and white only.

Download wordmarks for electronic use

For print use, please contact hecommunications [at] cornell.edu.

Department wordmarks

The departmental wordmarks should not be paired closely with the Cornell seal. Only colleges and the university can use a lockup which includes the seal. The Cornell seal can be placed elsewhere in the design, distanced from the departmental wordmark. The Cornell seal should only appear once on any given item or page of a design.

Download the Human Centered Design wordmark for electronic use only.

Download the Nutritional Sciences wordmark (CHE version) for electronic use only.

Download the Psychology wordmark (CHE version) for electronic use only.

For print use, please contact hecommunications [at] cornell.edu.

Color palette

The Cornell Human Ecology color system is anchored in the university's red, white and black as a proud signal of our connection to Cornell University.

In addition to Cornell Red, a set of accent colors distinguish CHE at Cornell and beyond.

Color numbers and use proportions

Cornell's primary brand color is red. Along with the seal, it is an immediate signal that any communication is from the university.

Different platforms allow for different applications of red — for example, a website vs. a shirt — so we follow the "first and only" rule when applying Cornell Red.

In platforms like websites or brochures that allow for multiple colors, Cornell Red should be the first (most prominent) color people see.
For media that are limited in color, Cornell Red should be the only color people see.

The following percentages can help guide your decisions on how to use Cornell Red and the accent colors in multicolor designs.

Swatch	Color information
	20% Cornell Red HEX #B31B1B RGB 179, 27, 27 CMYK 0, 100, 79, 20 PANTONE 187
	55% White HEX #FFFFFF RGB 255, 255, 255 CMYK 0, 0, 0, 0 PANTONE -
	15% Almost Black HEX #222222 RGB 34, 34, 34 CMYK 0, 0, 0, 87 PANTONE BLACK
	7% Gradient hecommunications [at] cornell.edu (Contact us) to request the CHE gradient patterns
	3% Bright Yellow HEX #F5F060 RGB 245, 240, 96 CMYK 7, 0, 78, 0 PANTONE 101
	3% Bright Red HEX #FA5E53 RGB 250, 94, 82 CMYK 0, 79, 69, 0 PANTONE 178
	3% Light Purple HEX #EFC2FF RGB 239, 194, 255 CMYK 8, 26, 0, 0 PANTONE 531
	3% Bright Purple HEX #6400A4 RGB 100, 0, 164 CMYK 76, 100, 0, 0 PANTONE 266
	3% Deep Purple HEX #1C114E RGB 28, 17, 78 CMYK 100, 100, 30, 40 PANTONE 274

Fonts

Primary typeface

Hoves is our primary typeface. It's a versatile and distinct geometric sans serif font. You must purchase a license to use the Hoves font.

A free alternative to Hoves is the Inter typeface. Inter is available to download from Google Fonts.

Secondary typeface

CHE's visual identity uses a secondary typeface in italics to create dynamic titles and phrases. This use is restricted to college-level projects and shouldn't be reproduced by other units.

Letterhead, business cards and other assets